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Research Maxx
Research Maxx is an independent research firm that specializes in business research. We work with marketing and advertising agencies as well as business consultants and provide a wide array of product, market and industry research.
We provide research and data for Ritchie Havok clients building “Core Narratives™.” Below is an article on the Ritchie Havok website that describes these services.
How to build a "Core Narrative."
Building a Core Narrative isn't easy. But creating greatness never is. If you want to be the ultimate player in your market, you have to take the time to carefully craft one of these, using data as a powerful access vehicle as well as an urgent motivator for your otherwise slow moving clients to make faster and more urgent decisions. Before you read the steps, and become discouraged, let me tell you that there is a group that simply does this for you.
You do nothing but answer 60 to 90 minutes worth of questions about your industry and your products and four to six weeks later, presto, they come back to you with a KILLER presentation; filled with poignant and significant research about your products and markets. Research that your client will find fascinating, research that is compelling enough to get you more meetings; and critical, research that is highly motivating to get your client to want to buy faster—and research that, hopefully, in some way, “sets up a buying criteria” where YOU are the MOST logical choice. YOU are the ONLY one from whom these prospects what to buy.
Four to six weeks later, they will come back with not just the research, not just the facts, but visually arresting graphics. Yes, a KILLER presentation has graphics on every panel. Vivid visuals, photo's that triple the impact of your words, graphs that visually illustrate your points, pie charts that point out their problems, and dollar signs in all the right places to show them how you help them save, earn or increase some area of their world.
85% of the information in the brain is taken in through the eyes. Studies show that visuals nearly triple the communication experience. So don't even think about presenting anything to anyone, if you're not going to use visual aids.
In any event, this group does a turn key job. You give them an interview and they turn around and give you an awesome stadium pitch, fully illustrated with your logo on every panel. If you want to know how you might use one of these and you're not sure, it's certainly free to talk to this group.
They're called Research Maxx and they are little known outside the circle of Ritchie Havok clients, as most companies are not wise enough to utilize data this effectively. This is to your benefit. You can reach Research Maxx at www.researchmaxx.com or by going to our website, www.ritchiehavok.com (the third bullet under my photo) or call to set an appointment at 1-888-MY-HAVOK- or from overseas 941-954-7400.
Research Maxx and Core Narrative-building services began many years ago when we were building these corporate pitches for our large clients. Clients would pay $60,000 to build these and we would commission out all the research to an elite team of top researchers. Our group would take this pile of the raw data and begin to see where we could piece together all these disconnected pieces of raw data to create the “Oh my’s!” and find the horrible news that would active and motivate, while at the same time juxtapose the information to position our clients as the clear industry leader and expert. This process is important and can be very difficult. For instance, we were building a presentation for a company that sold products to tanning salons.
The researchers got the numbers and we saw that there were 16,000 tanning salons in the United States. But shockingly, another piece of disconnected data showed that there were maybe 200 of them only 15 years ago. Bad news if you're a tanning salon, but great news for our client. Your market is gruelingly competitive and a corporate pitch that educates and motivates buyer is clearly the only path to domination. Two pieces of data over a 15 year period, put together on a single panel to equal really bad news!
After we finished building the raw data into final products, we would send them back and forth with the researchers to show them how we were utilizing their data.
After years and years of doing this, this extremely creative research team got the hang of this process and saw the incredible benefit it had on their growth and profits and those of the companies they worked for. The owners then began to streamline this service and expanded outside of the large billion dollar corporation that could afford these services. So what we once charged $60,000 to produce, you can now get for a fraction of that cost, affordable by almost any company or sole individual looking to slaughter the competition.
For more information please fill in the form beow and a representative will contact you poromptly.
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We respect your privacy and GUARANTEE we won’t sell or distribute your e-mail address or any personal information you share with us. We take our fiduciary responsibilities very seriously and don’t keep any private information about our clients on any computer or server that is accessible via the Internet. You can also reach us at (941)954-7400. |
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